Manila, Philippines – Royal Philips (NYSE: PHG, AEX: PHIA) has officially kicked
off its “Innovations that Matter to You” campaign, which encourages people from
all walks of life to submit ideas on how to address three of the most crucial
problems of the country today – the need for livable cities; proper nutrition
for families; and easier access to quality healthcare solutions.
The Philips Innovations campaign initially kicked off in Indonesia, Singapore,
Thailand, and Korea, but has been launched in the Philippines to adhere to the
company’s goal of providing people with meaningful solutions that can
ultimately improve the quality of their lives. Additionally, the Philips
Innovations campaign in the Philippines seeks to leverage on technology as an
important tool in making life better for everyone.
“The Philips Innovations campaign is a call for people to innovate, to
combine their ingenuity with technological resources, to develop health and
well-being solutions that can benefit the public, especially those belonging to
marginalized sectors,” said Fabia Tetteroo-Bueno, Country Manager of Philips in
the Philippines.
“As a technological innovator, we at Philips look forward to
collaborating with them on making our communities safer places to live in, our
families healthier, and giving our communities access to proper medical
diagnosis and assessment, particularly in the area of non-communicable
diseases.”
Submission of ideas can be done on the Innovations campaign website www.meaningfulinnovation.asia/philippines, which is scheduled to go live on September
23. Ideas should be realistic, impactful, and should fall under one of the
three idea categories given.
A select panel of subject matter experts shall
then shortlist six ideas that meets Philips’ objective of creative positive
change. The individuals/organizations behind these six suggestions will then undergo a mentorship workshop with
some of the Philippines’ respected visionaries, to further fine-tune their
ideas, and make them more actionable. Philips will then select one winning
idea, and implement the chosen innovation in 2014.
As a company, Philips is focused on offering innovative products and
services that help improve people’s health and well-being. This objective is actively supported by its
three sectors – Lighting, Consumer Lifestyle, and Healthcare.
For more
information on the “Innovation that Matters to You” Campaign, please visit the
Philips Facebook page at www.facebook.com/PhilipsPH and the official
campaign website at www.meaningfulinnovation.asia/philippines. Press Release
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