Pinoy Auto Trader
compile the Philippines first ever
big data report on
online car browsing
• White
Paper showcases trends in both the brand new and pre-owned car markets of the
Philippines.
November
26, 2013 - Following their recent launch in July
2013, Pinoy Auto Trader, the Philippines newest comprehensive online
marketplace have released to the public a first glimpse of their compiled
industry related data in the form of a White Paper on the behaviors and trends
of online buyers in both the brand new and pre-owned car markets.
The White Paper
report, which incorporates data from 254,037 users and 2,568,053 pageviews
between the months of July and September, 2013 indicates a number of key
trends, such as the most sought for brand new car models and the most searched
for characteristics of a pre-owned vehicle. Pinoy Auto
Trader, which is a sister company of Sulit.com.ph - the Philippines leading buy
and sell website has released the data as their first step in providing the
local automotive industry with access to big data.
“Even from the
beginning, we’ve always recognized that Pinoy Auto Trader would be an ideal
platform to contribute comprehensive data to the local automotive industry.
It’s our way of providing data and creating levels of standardization which
will help the car-industry evolve and prosper” said Pinoy Auto Trader CEO,
Daniel Scott. The White
Paper, which is available for free from the Pinoy Auto Trader website, is the
first volume in a series of reports which will be released on a quarterly
basis. In each edition, Pinoy Auto Trader hopes to divulge more data to the
industry.
“This first
report is really only the tip of the iceberg, there’s a lot more data that we
want to publish in our forthcoming issues. The goal here is to create the
presence of solid research and information as a means for the industry to adapt
and provide constantly good value to customers in the marketplace” commented
Pinoy Auto Trader COO, Christopher Franks. The eighteen
page report also provides two commentaries which investigate the importance of
marketing reach and engagement, referencing those brands that are excelling in
the executive of effective online digital marketing strategies.
Pinoy Auto
Trader, which separates itself from a traditional classifieds website thanks to
it’s dynamic user-generated online dealership showrooms and
business-to-consumer mentality already up to ten thousand vehicles listed on
it’s website, not to mention a comprehensive selection of both brand new and
pre-owned car dealers nationwide.
About Pinoy Auto Trader
Pinoy Auto Trader began development in early August 2011 as a
means to bridge an online information gap. At the time the ability to find the
correct contact details for specific car dealerships around the country was
incredibly difficult due to the poor online presence of numerous new and used
car distributors. While classified advertising already existed in the
Philippines, the ability to implement professional online marketing tools for
trade dealerships had not yet been discovered. Ahead of launching the website
in November 2012 the Pinoy Auto Trader team spoke to numerous automotive
professionals across the country to validate the website and learned that a
variety of companies would welcome the opportunity to use the Pinoy Auto Trader
service as a means to implement better levels of service and increase online
marketing.
The site was conceptualized by a group of professionals with
experience in designing, developing and marketing online directories for
industries related to travel and education. In particular the team focussed
heavily on user experience by adding features such as attractive and user
friendly forms, clear and stylish advertisement listings and logical site
navigation. Another highlight of the Pinoy Auto Trader website is the ability
for commercial users such as new and used car dealerships to log into their own
administrative page in order to manage and update information on their
dealership micro sites. -PAT Press-
Contact
Christopher Franks
COO, Pinoy Auto Trader
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