Honda
is taking its dominance in the scooter market in the ASEAN region to the
Philippines. The world’s No. 1 motorcycle manufacturer since 1959 could not
have picked a better product to reiterate and reinforce its market leadership in
the Philippines with the roll out of its New Generation BeAT-FI eSP Series
scooter.
Dubbed
as the ‘Scooter for All,’ the New Generation BeAT-FI eSP Series reflects a
major leap in the development of the BeAT scooter this year after its previous
models have lorded over the ASEAN markets in the past years.
“The
New Generation BeAT-FI eSP Series is a reflection of Honda Philippines’
continued commitment to provide powerful, safe, fun, and worthwhile driving
experience to the growing market of Filipino scooter enthusiasts,” Mihara
pointed out.
The
New Generation BeAT-FI eSP Series has been especially developed for the
Philippine and Indonesian markets in 2015 and serves as the latest iteration to
the BeAT scooters currently doing well in both countries. The new scooter is
actually a big jump to a whole new level from features of the groundbreaking
BeAT Carb in the Philippines and the best-selling BeAT PGM-Fi in Indonesia.
According
to Elie Salamangkit Jr., Product Planning Manager of Honda Philippines, the New
Generation BeAT-FI eSP Series is banking on its class-leading fuel efficiency,
the Honda exclusive and industry-pioneering technology, stylish and sporty
design, better utility, and affordability that is expected to strongly appeal
to a wider market base, to immediately make its mark in the local scooter
market.
The
eSP in the New Generation BeAT-FI eSP Series means enhanced smart power, which
is an advance engine technology that combines high power and high fuel
efficiency with a quiet start and smooth eco-friendly engine. The technology
enables the efficient combustion of the engine as well as minimizes friction
thereby reducing waste.
It optimizes energy output too. eSP technology is
integrated with the unique Honda ACG starter to ensure that once the rider
starts the engine, it would be jolt-free. It also supports the application of
another advanced and exclusive Honda feature known as the Idling Stop System
(ISS).
Combining
these features with the exclusive and industry-pioneering Honda Smart Technology,
and the Japanese motorcycle company has come out with the so-called ‘Scooter
for All.’
Honda
has been a dominant force in the global scooter market for quite some time
already. Subsequently, it started making its presence more felt in the Philippines
by launching technologically advanced scooters with extremely remarkable
performances beginning with the roll out of the Zoomer-X in December 2013.
At
the time of its launching, the Zoomer-X was the first scooter of its kind not
only in the Philippines but in the world because of its unique design which is
why it was dubbed as the ‘Unique Scooter.’
In
February this year, Honda Philippines made another groundbreaking move in the
industry by launching the Honda Click125i sporting an exclusive and pioneering
technology, premium features, and futuristic design that really took the local
market by storm and nearly had every scooter enthusiasts craving to own or at
least drive one.
Now
it has become quite apparent that Honda Philippines is not done yet with its
sustained efforts to revolutionize the growing scooter segment of the Philippine
motorcycle market with the launching of the New Generation BeAT-FI eSP Series,
which it fittingly calls the ‘Scooter for All!’
The
New Generation BeAT-FI eSP Series is actually a small brother yet compact and
sporty iteration of the Honda Click125i so majority of the premium and modern
technological features as well as futuristic and sporty design of the Premium
Scooter including the Honda Smart Technology were actually adapted by the
Scooter for All. The only major difference is the engine displacement.
The
New Generation BeAT-FI eSP Series, with superb performance, can accelerate from
0 to 200 meters in 12.6 seconds and has a top speed of 94 kilometers per hour.
In addition, it is also an environmentally-compliant scooter and is in fact
several notches better than the very high Euro 3 emission standards.
The
Honda Smart Technology is actually what’s powering the New Generation BeAT-FI
eSP Series to its very remarkable on-road performance punctuated no less by its
class-leading fuel efficiency which is 63 kilometers per liter for its CBS/ISS
variant and 58.5 kilometers per liter for the standard model based on the
ECER40 test method.
Honda
has also maintained its trend-setting safety and security features in the New
Generation BeAT-FI eSP Series including a secure key shutter, a side stand
switch, park brake lock, automatic headlight on (AHO), and the combi-brake
system.
In
terms of utility space, the New Generation BeAT-FI eSP Series has a larger
utility box that is capable of accommodating 11.2 liters worth of personal
items or safety equipment.
The
New Generation BeAT-FI eSP Series comes in three color variants for its
standard type model including black, ross white/red, and ross white/blue. The
CBS/ISS variant meanwhile comes in premium colors candy scarlet red or black.
Most
importantly for scooter enthusiasts and consumers, the New Generation BeAT-FI
eSP Series is actually more affordable with its expected market price of
PhP66,900 for its standard model and PhP69,900 for the CBS/ISS variant.
With
the emergence of the New Generation BeAT-FI eSP Series from Honda, local scooter
enthusiasts now has a freedom of choice from three modern and excellently
performing scooters including the Zoomer-X and the Honda Click125i.
Honda
is certainly giving every scooter enthusiasts in the Philippines the perfect
opportunity to finally unleash and let their beat out with the New Generation
BeAT-FI eSP Series. If the Scooter for All is already quite impressive on
paper, riders will eventually find out that it is certainly worth all the hype
when driven on the road.
Reference:
Irish Lorenzo
Richard Mamuyac
Richard Mamuyac
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