Intel Philippines wraps Sing to Win 2

Music video-making campaign concludes with exciting win for college student

 

Intel Philippines executives flank representatives of the Intel Sing to Win 2 grand winner (L-R) Ricky Banaag (outgoing Intel Philippines country manager), Flor Baroro and Noel Baroro (representatives of Sing to Win 2 winner Shobert Hallig), Randy Kanapi (Intel Philippines marketing manager) and Calum Chisholm (incoming Intel Philippines country manager)

MANILA, Philippines, March 22, 2013 – World leader in computing innovation Intel Philippines yesterday crowned student Shobert Hallig the online contest winner of Sing to Win 2, the campus edition of Intel’s highly successful music video-making contest in 2011. Hallig, a college senior pursuing a degree in Multimedia Arts at Asia Pacific College, scored high marks for his video rendition of Aerosmith’s hit single I Don’t Wanna Miss A Thing.

In second place is a group from De La Salle University – Dasmarinas composed of Nikki Mae Ilagan, Florabel Hernandez, Leonahlyn Drilon and Stephanie Deuda for their unique take on Trisha Yearwood’s How do I Live, followed by Polytechnic University of the Philippines student Felicidad Olituquit in third for her rendition of Maroon 5 hit Moves Like Jagger. The finalists beat over 80 other hopefuls in the online contest, and each took home Intel-inspired Ultrabooks powered by the latest generation of Intel Core processors.

For five months, Sing to Win 2 went live with an online component on Facebook that encouraged people to showcase their talent and creativity through self-made music videos. The contest was open to all college students across the country, marking its farthest participant by proximity in Baguio. Participants sang, danced, performed and created their own music video renditions of 5 pre-selected songs, namely Moves Like Jagger (Maroon 5), I Don’t Wanna Miss A Thing (Aerosmith), I Won’t Go Home Without You (Maroon 5), A Thousand Miles (Vanessa Carlton) and How Do I Live (Trisha Yearwood).

“Intel has always envisioned a future where Filipinos have access to computing technology. Through Sing to Win 1 and 2, we are able to bring this technology closer to the public by giving them a way to express themselves with music, edit their videos with computers and share their videos online. The online platform also gives them a chance to touch base with a global audience and share their creativity and singing talent with the world,” said Intel Philippines Marketing Manager Randy Kanapi.

Sing to Win’s greatest achievement and discovery is Lola Biritera Felicitas Garcia, who became a viral superstar after her run in one of the Intel roadshows last year. “Lola Biritera reached audiences across the country and beyond. She is a shining example of the talent we aimed to discover at the very start of our campaign,” he added. Lola Biritera has been seen and heard in several media outfits for her explosive rendition of Aegis classic Halik.

Intel also took the campaign to 10 universities and 3 major malls nationwide, giving SM mall goers and young collegians from De La Salle University, De La Salle-College of Saint Benilde, Malayan Colleges Laguna, Adamson University, Holy Angel University, De La Salle University Dasmarinas, Our Lady of Fatima, University of Santo Tomas and Centro Escolar University, a chance to experience the next wave of computing innovation through interactive roadshows.

Each roadshow offered participants the tools and technology they needed to express their creativity and style through video recording and editing. Out of the 500 entries submitted, the most creative and entertaining videos were awarded a new Intel-powered notebook.

With the roll-out of the campaign, Intel also announced its partnership with GMA7, as it signed on young celebrities Alden Richards and Louise delos Reyes as its campaign ambassadors. The two young celebrities became the face of the campaign, and were present in key events across the country for live performances and campus visits.

“Being part of Intel Sing to Win 2 was both a pleasure and a privilege,” said Richards. “The campaign truly put the spotlight on the incredible talent and skill Filipinos have in music and creative expression. It was a wonderful experience to work with Intel for this effort.”

For more details on the contest, visit www.facebook.com/IntelPhilippines

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com. Intel, Intel Core, Ultrabook and the Intel logo are trademarks of Intel Corporation in the United States and other countries.