Thursday, August 29, 2013

Living the dream with MICHELIN Pilot Experience

MICHELIN Pilot Experience- 8 years running

·                     Reaching 3000 participants living the experience this year

·                             Rising star professional drivers as instructors

A select number of Philippine media and motorists will be among the participants in Malaysia’s world renowned Formula 1 Circuit in Sepang that will come alive with the roar and excitement of elite motorsports. The Filipinos are among over 500 Michelin customers, journalists and social media commentators from 15 countries who will enjoy the rare and unique opportunity of Michelin’s Pilot Experience.

The 19 days MICHELIN Pilot Sport Experience which starts  August 6th will give participants including the exhilaration and adrenaline rush of piloting arguably some of the most competitive circuit racing vehicles in the motor sports arena. All of the activities are done under the watchful eye of professional instructors and renowned racecar drivers with decades of experience in totally safe and competitive driving environment.

This year, Michelin teams up with ORECA Asia, the Asian branch of ORECA, internationally recognized in motorsports including organizing brand events and circuit operations across the globe.

Participants’ once-in-a-lifetime experience will include heart pumping and spine tingling rides in race-bred vehicles like the Formula Michelin, Porsche, Renault Clio and the Citroen C2 Rally cars. The Formula 2-seaters and Porsche 911 piloted by professional racers Earl Bamber, and many other rising motorsports stars will provide utmost excitement to participants.

“Michelin has a strong passion to motorsports. Racers rely on the best tire as part of their key winning successes and to ensure their own safety. Over a century Michelin has been committed to bring exceptional performance through our tires to them.The tires that we develop leverage sustainable combined performances illustrated by our philosophy “MICHELIN Total Performance”, a principle that is at the heart of the company’s Research and Development strategy.  

These exceptional performances are translated to Michelin successes and wins in many world class races such as the Le Mans 24 hours, the World Rally Championship, Le Mans 24 hours, Paris-Dakar.” Said Tony Menard, Passenger Car and Light Truck Marketing Director, Southeast Asia and Oceania

Motorsports is a laboratory to learn, test and prove our technologies.Thanks to our important investment in Research &Development, products tested on the tracks play a vital role when it comes to develop our road tires.

Now, we are focusing to bring to our customers in Asia the unique opportunity that was only available to motorsports professionals. With MICHELIN Pilot Experience, participants will discover first hand our products’ performances, their qualities and the excellence of our services in a safe environment.” Added Menard.

First introduced in Europe, MICHELIN Pilot Experience was unveiled in Asia at the Sepang International Circuit in 2006 to showcase and reinforce Michelin’s portfolio of tires for premium driving experience.

About Michelin (

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. Michelin employs 113,400 people, has sales organizations in more than 170 countries and operates 69 production sites in 18 countries throughout five continents. 

The company also publishes travel guides, hotel and restaurant guides, maps and road atlases and offers electronic mobility support services, on Via Research and innovation development is being taken care of in technology centres in Asia, Europe and North America. Press Release - Photo by Ron Delos Reyes

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