Around 20 years ago,
Roberts Automotive & Industrial Parts Manufacturing Corporation (Roberts
AIPMC) marked its entry into the automotive metal industry with the launch of
Evercool Radiators, a brand that has been tried and tested time and again by
the company’s growing clientele of original equipment manufacturers (OEM) in
the Philippines and even in foreign aftermarkets.
And now, after two
decades of unparalleled presence in the industry, Evercool Radiators decided to
diversify by introducing 3 new sub-brands in order to cater to the ever-changing
requirements of the market.
Recently, Evercool made
the country aware of its new radiator offerings—the “Alpha,” “Supra,” and “Ultima”—that
discriminating customers can choose from. With the introduction of these new
radiators, consumers can now freely choose the Evercool radiator that suits
them the most, depending on their budget and preference.
Evercool Alpha, for
one, is the cost-effective radiator that is suited for passenger cars and light
commercial vehicle types. It is designed for light duty and low speed vehicles
commonly used for city driving even in heavy traffic conditions. At a very
affordable price, this is the solution that companies or entrepreneurs look for
when it comes to basic vehicle use.
The Evercool Supra, on
the other hand, is the “original” high performance radiator by Evercool made
for general automotive use. It is designed for vehicles with regular duty and
for high-speed, long drive conditions, yet can also perform equally well in
slow speed city driving. This radiator can be used by pick-up, vans, trucks and
SUVs.
Finally, the
Evercool Ultima is Roberts AIPMC’s extreme quality radiator that is specially
designed for trucks and buses and others that entail heavy duty applications.
Its durability and toughness requires less maintenance and can be used in punishing
road conditions and for vehicles with hefty loads. It is a reliable partner for
heavy--duty vehicles because it can withstand excruciating heat and massive vibration.
For users’ peace of
mind, every Evercool radiator, whether the Alpha, Supra or Ultima, underwent
and passed different radiator quality and durability tests such as vibration
test, pressure fatigue test and road test. Roberts AIPMC also has an ISO
9001:2008 certification and the company only uses materials that comply with
the Japanese International Standard (JIS), so that consumers can be assured of every
radiator’s quality.
As Roberts AIPMC's
product and service portfolio for Evercool continues to expand, car owners now
have a much more valuable solution to car trouble. With Evercool consumers now
have choices to let the joyride roll ever onward.
For more information
about Roberts AIPMC, located at RGC Compound, Canlubang Industrial Estate, Bo.
Pittland, Cabuyao, Laguna, visit www.roberts.com.ph.- Evercool Press -
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