The legendary Clifton franchise evolves - featuring new PROGLIDE™+ technology for a competitive edge
HOKA®, a division of Deckers Brands (NYSE: DECK), launches the Clifton PRO, a performance trainer engineered for maximum control. A more progressive version of the beloved Clifton, the Clifton PRO pushes performance to the max with a streamlined silhouette and the debut of new PROGLIDE + technology.
Building on Legacy
First introduced in 2014, Clifton redefined how runners experience everyday miles – pairing maximal cushioning with a responsive, lightweight ride in a way the industry hadn’t seen before.
What began as a bold experiment quickly became a category defining franchise, beloved by runners who prioritize comfort, consistency and smooth turnover. Over a decade of updates, the Clifton has continuously evolved alongside the needs of runners and remains a staple in the modern running rotation.
Clifton PRO moves the franchise’s legacy into a new chapter with a more progressive build designed for runners focused on performance outcomes. Reengineered for greater efficiency and smoother transitions, the Clifton PRO is a powerful performance tool, making daily training not just about logging miles, but unlocking measurable and repeatable gains – run after run.
Optimised for Breakthroughs
Built to optimize runners’ daily miles, the Clifton PRO is HOKA’s most dynamic Clifton to date, powered by PROGLIDE +, a next-generation system of performance foams and natural geometries that deliver an effortlessly smooth ride.
PROGLIDE + pairs resilient SCF foam with HOKA’s aggressive MetaRocker™ to create a fluid rolling sensation underfoot. The system is designed to absorb impact while actively guiding runners forward, supporting steadier cadence across daily miles.
Designed for runners focused on high-volume training, the Clifton PRO features durable construction and premium materials alongside an aggressive rocker profile resulting in a ride that feels both protected and propulsive. The streamlined silhouette and precision-tuned profile enhance turnover and control, supporting consistency over distance.
“Since the Clifton first launched, it has continually set the standard for what runners expect from a daily trainer,” said Colin Ingram, Global Vice President, Footwear, at HOKA. “With the Clifton PRO, we wanted to take that trusted foundation and push it further for athletes who are relentlessly chasing progress.
Debuting with our new PROGLIDE + system for a smoother, more dynamic ride, we’ve optimized a trainer that helps serious runners have that competitive advantage that unlocks breakthroughs run after run.”
Run It Again
Clifton PRO launches alongside HOKA’s Run It Again campaign, anchored by a short film that captures the daily grind and determination of a runner’s drive to improve, the repetition behind progress, and the role of a dependable performance shoe in that routine. The creative frames Clifton PRO as the shoe for runners who treat consistency like a competitive edge.
Technical Details
Key features of the Clifton PRO include:
• PROGLIDE + series midsole made with SCF foam and an aggressive MetaRocker™
• Breathable engineered mesh upper
• Comfort collar
• Updated rocker geometry
• Durabrasion rubber outsole
• Reflective details geared for low light conditions
• Podular outsole design for a smooth ride
The Clifton PRO is available at HOKA stores in Ayala Malls Manila Bay, GH Mall, One Ayala, SM Aura, Trinoma, Ayala Abreeza Davao, Ayala Malls Cebu, and SM City Iloilo. It is also available at specialty running stores Runnr and The Athlete's Foot, as well as online at HOKA.com.
• MSRP: Php10,495
• Weight: M10 10.44oz/296g, W8 8.54oz/242g
• Stack Height: M10 42mm/34mm, W8 38mm/30mm
• Drop: 8mm
• Colorways:
o M: Cosmic Grey/Black, Antique Olive/River Rock Grey, Stellar Grey/Galactic Grey, Frost/Virtual Blue, Black/Cosmic Grey
o W: Cosmic Grey/Neon Yuzu, Stardust/Stellar Grey, Alabaster/Pink Opal
About HOKA®
HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride.
Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world.
HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA. #FlyHumanFly
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative
footwear, apparel and accessories developed for both everyday casual lifestyle use and high-performance activities. The Company's portfolio of brands includes UGG®, HOKA®, and Teva®, Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites.
Deckers Brands has over 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit deckers.com.
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